SwedishAmerican to Sponsor Rockford Town Fair, July 6 - 10

Townsquare Live Events, in association with North American Midway Entertainment, will produce the inaugural Rockford Town Fair from July 6 – 10 at the Rockford Speedway, it was announced today by Dhruv Prasad, Executive Vice President, Live Events at Townsquare Media, Inc. The Rockford Town Fair will be presented by SwedishAmerican, a division of UW Health.

The Rockford Town Fair is a family-friendly, multi-day event featuring a full midway with more than 20 rides, including fair favorites the YoYo, Zero Gravity, Remix, Haunted Mansion and the Giant Ferris Wheel. Completing the midway will be fun games and great “fair” food. The Fair will also offer daily entertainment including Stunt Dog Shows, Chainsaw Carvers, BMX Exhibitions, Pig Racing, Balloon Rides, a Petting Zoo and Kids Zone. North American Midway Entertainment (NAME), the world’s largest travelling amusement company, and a subsidiary of Townsquare Live Events, will operate the fair.

On Friday and Saturday nights, July 8 and 9, respectively, the Fair will feature live music from both legendary and up-and-coming country and rock musicians. On Friday night, rockers Eddie Money and Candlebox will take the stage, while Saturday is country night with Sammy Kershaw, Lindsay Ell, JT Hodges and Logan Brill performing.

“Summer is synonymous with town fairs – and we are very excited to bring this affordable, family-friendly event, complete with live music, to the Rockford community,” commented Prasad. “The Rockford Speedway is an ideal location for the fair and we can’t wait to welcome everyone this July.”

Entrance to the Fair is free with complimentary tickets available at Rockford area Wendy’s restaurants. (For a list of locations, click HERE). Admission tickets will be $1 at the gate. Parking will be available on site for $5 per car. Additionally, $15 advance tickets for the live performances and $20 advance unlimited ride passes are on sale now at rockfordtownfair.com.

In addition to the presenting sponsor SwedishAmerican, the Rockford Town Fair is sponsored in part by Pepsi, General RV, Miller Lite, Anderson Toyota and Wendy’s.

More information about the Fair, including all the rides, entertainment, and performers as well as Wendy’s locations for complimentary tickets can be found online at RockfordTownFair.com. Stay connected with up-to-date information about the Rockford Town Fair presented by SwedishAmerican on Facebook.

For further information, contact:

Katryna Kirby
779-696-4340