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SwedishAmerican Health System Wins Eight ADDY Awards
February 17, 2014
SwedishAmerican Health System won eight ADDY awards from the Rockford Chapter of the American Advertising Federation (AAF) during the 2014 awards celebration on February 13. The health system’s Marketing department took home two gold, two silver and three bronze awards. Additionally, the company was awarded Judge’s Choice Award for its “Powerful Weapon” 30 second television ad.
SwedishAmerican Health System was profoundly recognized for its electronic and print advertisements surrounding the new Regional Cancer Center, which opened in October 2013, and its Cardiology Millennium Conference, which took place on February 3.
“We are extremely excited to win eight ADDY awards this year and I want to thank my team members and everyone else that was included in the design process,” says Brian Reck, SwedishAmerican’s director, marketing services & government relations. “SwedishAmerican is dedicated to providing outstanding healthcare and we are honored and proud to help promote all of our great facilities, educational programs and events.”
SwedishAmerican staff who contributed to the award-winning materials included: Brian Reck, director, marketing services & government relations; Paul Greenland, manager, marketing & public information; Kristen Mattingly, graphic designer; Tom Massari, internal marketing specialist; and Viki Irwin, administrative assistant.
The ADDY awards competition is sponsored by the Northern Illinois Rockford Chapter of the AAF. Entries were judged based on creativity, originality and creative strategy. Gold ADDY winners, including SwedishAmerican Health System, will advance to the district and national competitions later in the year.
To learn more about the ADDY Awards, visit www.niadfed.org.
About SwedishAmerican Health System
SwedishAmerican is a not-for-profit, locally governed healthcare system, headquartered in Rockford, Illinois. The health system is comprised of two hospitals, 30 clinics, a home health care agency, and a foundation.